Look for the relationship, not merely a reassuring tone. FTC guidance identifies payment, free or discounted products and other material connections as relevant to disclosure. Its video guidance says disclosures should appear in the video, not only in the description. See the FTC’s influencer disclosure guide. (search.ftc.gov)
For this watchlist, use three practical labels:
- Maker or retailer explanation: useful for understanding the process being offered, but not independent validation.
- Creator commission account: useful for understanding that person’s experience; funding, specifications and long-term wear may remain unresolved.
- Specialist discussion: useful for building judgment, but not evidence that an unrelated supplier has the same capability.
Ask whether a creator’s recommendation rests on workshop observation, a fitting record, an immediate reveal or later wear. Record the answer as an evidence limitation—not an accusation.